We recently closed out 2018 with some major shake-ups in the fashion world, many surrounding LVMH (Moët Hennessy Louis Vuitton SE).
But is that bad news for one of the world’s leaders in luxury, or is an exciting taste of big things to come? We certainly can’t wait to see what’s next.
After much speculation about what fashion brand Kim Jones would join forces with after leaving Louis Vuitton, including rumors of both Burberry and Versace, they were unexpectedly appointed as artistic director for Dior Men (replacing Kris Van Assche who joined Berluti).
Riccardo Tisci, creative director for Givenchy Women’s haute couture and ready-to-wear lines since 2005, joined forces with Burberry last March as their chief creative officer.
Virgil Abloh, founder of streetwear brand Off-White, joined Louis Vuitton as the artistic director for the men’s wear ready wear line (replacing Kim Jones).
So you might be thinking, “That’s all well and good, but who’s actually leading the pack this year?” The Lyst Index for Q1 2019 hasn’t yet been released but, based on what we saw in Q4 2018, here are our top 10 fashion brands to watch out for in Q2 2019 (in no particular order).
With a brand value of just over $10 billion, Gucci has cemented itself as one of the hottest brands for years.
Taking the 1st or 2nd spot in the Lyst Index during all of 2018, Gucci is sure to please in 2019.
Whether you still love your diamond Gucci slides or you want a jacket with a picture of Dolly Parton’s face, Gucci has got you covered from head to toe.
Even with last month’s “blackface” balaclava controversy, the brand has largely bounced back. Announcing the Gucci Changemakers program, which includes:
- Gucci Changemakers Fund: A $5 million fund to build “strong connections and opportunities within the African-American community and communities of color at-large, while bringing positive change and inspiring solutions for a better future.”
- Gucci Changemakers Scholarship: Offers $20,000 grants to college students interested in pursuing work in the fashion industry.
- Gucci Changemakers Volunteering: Encouraging all Gucci employees worldwide to participate in their local communities by offering 4 paid days off to volunteer.
2. Virgil Abloh (Off-White / Louis Vuitton)
Founder of the streetwear brand Off-White, Virgil Abloh joined forces with Louis Vuitton last year.
With a brand value of approximately $33.6 billion and annual revenue of $12.9 billion, 30% of which is profit, Louis Vuitton is the world’s most valuable luxury brand.
And now that they’ve brought Abloh onboard, who has fans such as the Queen Bee Beyoncé Knowles herself and friends Bella Hadid and Kendall Jenner, this is sure to continue.
Founded by Basque designer Cristobal Balenciaga, who was referred to as “the master of us all” by Christian Dior (whose fashion house is also featured here).
Balenciaga has been worn by the Spanish royal family as well as Jackie Kennedy during JFK’s presidency (even though he felt that the American public would find the clothes too extravagant).
After their viral $9,000 7-layer coat debuted with the Fall/Winter 2018 collection, hopefully we’ll see more show stopping ensembles from them this year.
If you missed it, it basically looked like this.
Known for their down jackets and sportswear, Moncler S.p.A gained additional notoriety (pushing it up to #4 from #16 on the Lyst Index for Q4 2018) when their jackets and hats were banned from Woodchurch High School in Birkenhead, England.
The reasoning being that, “These coats cause a lot of inequality between our pupils. They stigmatize students and parents who are less well-off and struggle financially.” (CNN interview with head-teacher Rebekah Phillips)
This has only seemed to strengthen the brand, along with the release of their Moncler & Poldo Dog Couture Genius Collection.
I expect we’ll see that brand momentum continue further into 2019, though there will likely be a temporary dip stateside as the colder months have largely passed.
Founded by Paola Fendi in 1925, the house of Fendi (also a member, like many others on this list, of the LVMH group since 2001) has a brand value of approximately $3.6 billion.
And it’s not hard to see why.
Not to be pigeonholed into just a clothing brand, they also offer a variety of accessories and made-to-order handbags in collaboration with Farfetch.
6. Michael Kors / Versace
We split #6 due to the purchase of all outstanding shares in Gianni Versace, following the house’s 40th anniversary, by Michael Kors.
On December 31st actually, just in time for the New Year and a new start under the Capri Holdings Limited umbrella.
It’s a bit early for their Fall 2019 men’s collection but, since I’m from the states, the collaboration with Ford Motor Company is definitely one to watch.
Though will it be a worldwide hit? That remains to be seen.
Christian Dior SA didn’t make the top 10 throughout all of 2018.
But we have very high hopes with Kim Jones taking the helm as artistic director of Dior Men (formerly Dior Homme).
The only thing that could hold back Dior is the absence of Hedi Slimane, named Vanity Fair’s “Most Influential French person in the world” in November.
Slimane left Dior for Celine as artistic and image director in February of last year.
Producing over 450 million items per year (with revenue of $18.4 billion) Zara, the Spanish fast fashion brand by Amancio Ortega and Rosalía Mera, is the world’s largest apparel retailer.
Providing the fashions of the runway, at an accessible price, they show no signs of slowing down in 2019.
We in the states love following the royal family. I’m not sure why, as we actively rebelled against the British empire to gain autonomy.
We all tuned in live for the wedding of Prince William and Kate Middleton in 2011, and then again for Prince Harry and Meghan Markle.
So when Meghan stepped out wearing the trademark “Valentino red” while on her royal tour of Morocco last month, we were sure that 2019 would be another strong year for the brand.
With a brand value of almost $5 billion, Burberry is a household name.
While not all of us can justify up to $1050 for a lightweight scarf, or multi-thousand dollar trench coat, no one can deny Burberry has name recognition.
I would love to dress like I was starring as Audrey Hepburn (my favorite actress, and iconic Burberry brand ambassador) in a remake of Breakfast at Tiffany’s.
Branching out into cosmetics and fragrances in recent years, Burberry will undoubtedly continue to go strong into 2019.
Even in the wake of last month’s London Fashion week fiasco…not a great start to the year for Riccardo Tisci.